September 2, 2014
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Assumption #1: There are a large number of potential customers.
Assumption #2: Customers and their needs are fairly homogenous.
Assumption #3: Its easy to replace lost customers with new ones.
Marketing is the art of creating a desire that is satisfied by your product or service. As your marketing partner we help identify the needs and wants of your customers then create and execute a precision Marketing Strategy that increases your marketshare.
Effective & efficient marketing strategies for a memorable consumer experience that encourages loyal patronage.
Content Strategy develops the resources, venues, and guidelines that target your market; reduce slippage, and elimates churn.
Branded designs, Trademark and wordmark, copyright, domain name, research and registration.
Media development, marketing designs, logo, art, spreads, layout, speciality media, and animation.
Delivering web designs in less time than it takes most firms to submit a proposal.
Persuasive viral content turns a static message into a national anthem.
Ballyhoo is an innovative intelligence company creating influential marketing strategies to increase market share, gain a competitive edge, and attract and retain Loyal Customers.
Speak directly to your target market. Blending traditional or contemporary strategies into a comprehensive marketing plan for an ever-increasing loyal customer base. Our experience and creative vision is your leverage for a successful marketing campaign to build solid customer relationships.
What are the content objectives? How are they measured? Where is the starting and ending points?
Who are you trying to reach? What are your key channels and key demographics?
Not only the margins, but the foul lines, and co-existing spaces with cross-promotion opportunites.
What resources does your organization already have? What do you need to add, or remove and replace, considering budget limits?
The discipline of brand management was enshrined in a now famous memo by Procter & Gamble's Neil H. McElroy. Read the full story here, "Changing the Face of Consumer Marketing"
After its successes with Ivory and Crisco, P&G developed a new business technique called "brand management" focused on a product rather than a business function. Neil McElroy's formula for P&G's success was: "Find out what the consumers want and give it to them." Proctor & Gamble went to extreme lengths to do both.
Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ‘very effective’, while 32 per cent said they were ‘quite effective’. In second place is video, with 57 per cent of respondents believing this type of content to be ‘very effective’, followed by whitepapers (48 per cent) and infographics (45 per cent).
However – despite the effectiveness of case studies – blog posts are the most popular content type, with 66 per cent of the marketers surveyed frequently posting blogs. Meanwhile, podcasts are the most unpopular content type, with 87 per cent of marketers rarely or never using them in their campaigns.
The research also revealed that nine in 10 companies are repurposing existing content. Yet, just 10 per cent stated that they ‘always’ repurpose their content to make the most out of their marketing efforts and ensure cut-through.
Of the 112 marketers surveyed in B2B Marketing’s report, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the most effective content format included in that report.
More than half of the marketers surveyed in the 2016 B2B Content Marketing Report (55%) said they found case studies to be the single most effective content format.
Approximately 31% of respondents questioned in Eccolo Media’s 2015 B2B Technology Content Survey Report said they found case studies to be the third-most influential content format, just behind white papers (33%) and data sheets (39%).
For further content marketing insights and best practice advice download the Benchmarking Report now.
Product Superiority is in itself no longer sufficient to guarantee success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The increased interest in strong brands has accelerated pace of globalization resulting in an ever-tougher competitive marketplace.